The case for the ''usual suspects''

Authors

  • Theodora Petra Negrea University of Bradford

Keywords:

Alpha Users, Influence, Social Learning, Participation

Abstract

This opinion piece puts forward an idea that has generally been rejected in the context of student engagement. Whilst the majority of change agents would target the entire student population in encouraging staff-student partnerships, this short article presents an opposing idea: harnessing the commitment of some already engaged students can result in a domino effect of social learning and peer-motivated engagement. Examples from the field of marketing and psychology are used to support this idea, as well as the author's own student experience.

 

Author Biography

Theodora Petra Negrea, University of Bradford

Undergraduate at the University of Bradford.  Faculty Representative, 2015-2016; FoML Student Representative, BSc Human Resource Management Stage 1, 2014-2015.  Responsible for implementing a change project on the University’s VLE, 2014-2015, developing understanding of the importance of staff-student partnerships and how to encourage them.

References

Ahonen, T., Kasper, T., Melkko, S., (2004) 3G Marketing: Communities and Strategic Partnerships. Wiley-Blackwell

Bandura, A. (1977) Social learning theory. Englewood Cliffs, NJ: Prentice Hall.

Bcap.jiscinvolve.org, (2015) ‘Student Engagement and Retention: Easing the transition to HE: Building Capacity.’ Available at: http://bcap.jiscinvolve.org/wp/student-engagement-and-retention-01/ (Accessed: 2 June 2015).

Can.jiscinvolve.org, (2015) CAN networking event 17 &18 March 2015 | Change Agents' Network. Available at: http://can.jiscinvolve.org/wp/events/can-event-march-2015/ (Accessed: 2 June 2015).

Department for Business Innovation and Skills (2011) Higher Education: Students at the heart of the system. (Online), CM 8122, London: The Stationery Office.

Journal of Educational Innovation, Partnership and Change

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Published

07/31/2015

How to Cite

Negrea, T. P. (2015). The case for the ’’usual suspects’’. The Journal of Educational Innovation, Partnership and Change, 1(2). Retrieved from https://journals.studentengagement.org.uk/index.php/studentchangeagents/article/view/226

Issue

Vol. 1 No. 2 (2015)

Section

Opinion Pieces

License

Copyright is held by the journal. The author has full permission to publish to their institutional repository. Articles are published under an Attribution-NonCommercial-NoDerivatives 4.0 International licence.